Pinterest: The New Age Social Recruiting Tool
You have heard about social media platforms such as LinkedIn and Facebook being used by organizations to tap into talent pools. But, Pinterest seems to be the new kid on the social recruiting block, and rightly so. A repository of a person’s interests and passions, Pinterest can too help you identify the “culture-fit” for the organization.
Here’s how you can leverage Pinterest to attract, engage and hire candidates.
- Create a Pin Board: Create your own social version of the job description through a colourful visually appealing pin board. It should communicate your employer brand and philosophy. It should influence candidates to pin it on their boards and thereby track it or share it with friends. In fact, this is a great idea for referrals!
- Use Multiple Communication Tools: Images, infographics, text or videos; the choice is wide. Use the latest integration with Vimeo to create content that literally talks to talent. Create videos about the culture of the workplace, employee speaks or interview tips and pin them. The idea is to create a buzz through pinning what users may find beneficial as well as appealing.
- Curate Interest-based Content: Curate your talent value proposition with interest boards. For example, a fashion brand can create content on fashion trends and link it back to the company website or Facebook page. This focus on a person’s interest and not just business creates an emotional connect and is effective in creating the ‘pull’ to know more about the organization or role on offer. Such indirect employer branding can communicate with potential candidates what the organization is all about- culture, values,products etc.
Since Pinterest is highly personalized, content needs to be carefully created to reach the right target audience. Start a pilot for one job function / role and extend the methodology to others gradually. Don’t forget to link your posts back to your website or careers page to ensure candidates are diverted to recruiting actions.
Reckrut can help you with smart, technology-based recruitment techniques. Get in touch with us today to know how.
