Mobile recruiting trends 2016
With increasing costs and productivity pressures in the recruitment domain, it is becoming imperative to identify and build efficient and effective channels of recruitment. The key advantages of mobile recruiting as per a survey by Aberdeen are increased efficiency, differentiation from competition and speedier decision making. “Anywhere, Anytime” has emerged as the new flavour for both employers and candidates. Thus, keeping up with the times that demand more mobility, simplicity and speed, mobile recruiting has surfaced as the answer to all questions.
We have already talked about mobile recruiting and its advantages in one our our previous blogs. Now, let’s take a look at key trends that will drive mobile recruiting in 2016.
1. Job Search to Go More Mobile Friendly
Just like an internet shopper finds it convenient to make online purchases through handsets, candidates will too prefer to search jobs the same way. They will use their smartphones and other mobile devices more than before to browse through the career pages of the organizations, browse through job portals and download job apps on their smartphones.
2. Mobile Web and Content Experience to Become Important
Job seekers will be influenced by the user interface and experience of the mobile career page or the site. Compatibility of content on the devices will hold an important key in judging the career prospects with an employer.
3. Mobile Job Application Process to Go Short & Sweet
A very lengthy application form on the mobile application can be tedious and time – consuming and hence, lead to candidate dropouts. This year, the focus will be to keep job forms and application process smooth and short or a one – tap click to keep the candidates interested in the job offer.
4. Mobile & Social Recruiting to Shake Hands
Social media recruiting, including attracting and engaging for lateral and campus hiring, is tied in to mobile hiring. It would become necessary for recruiters to create a presence on Facebook, LinkedIn and YouTube to propagate job positions.
Looking at the trends, the key to making mobile recruiting successful is closely tracking progress through integrated analytics. Metrics such as site visits, successful applications and cost of applications through mobile platforms are critical in creating a long term buy-in for this emerging channel.
