What Role Will a Recruiter Play in a Movie?

Picture this, a brand/company is a movie, bringing to the audience an image of themselves, in such a scenario, have you ever wondered who a recruiter is? The recruiter is none other than the actor AKA the face of the brand and the first person the public sees.

From putting out a job requirement to pre-screening to candidate assessment and candidate onboarding, a recruiter represents a company as its brand ambassador. By starring in every episode along the way, such as screening at scale and interview management, a recruiter is somewhat like Chuck Norris, a jack of all trades.

Just like actors are the face of a flick, and promote it, recruiters need to do the same. Communicating the employer brand is essential at every step, of the recruitment process. And speaking88 the language of the employer brand ensures a box office, AKA, successful recruitment. Here are some ways to up the ratings, or brand perception of the employer brand, as a recruiter.

1. Talk the brand, walk the brand: From communicating exactly what the brand represents and what it signifies, every action by a recruiter should be synonymous with the brand. Just like an actor parades around in medieval outfits during the promotions of a period movie, a recruiter must be an advocate of the company and its values.
2. Let online content steal the show: Not just online pre-screening, virtual interview details, or the candidate onboarding process, make sure the online content talks about the company culture, values, and people. Just like films are promoted online to attract the audiences with what they want to see, the online job content must include an employer value proposition.
3. Make its employees heard: Just like movies when you hear that a brand is great out of a real person’s mouth, its credibility increases dramatically. What employee videos and testimonials are to a brand, are what reviews and ratings are for a movie. It is essential to add that special human touch by considering people’s opinions and viewpoints.
4. Understand the plot: Just like an advocate of a film needs to have a strong grip on the plot, a recruiter must know the A-Z of a company. Aligning the company goals with the recruitment process, be it pre-screening, or employee onboarding is essential. The company values must not get lost in the plot of acquiring potential employees.

With this, we know that selling the ideology of a brand by a recruiter is essential in keeping up the brand image and hence, its credibility. In order to communicate the values of an employer company optimally, it is essential to turn to sure-shot methods. Getting certain values and vital information lost in translation is a common factor, and here is where technology plays a crucial role.

With Callify.ai, you can indulge in tools that supplement AI-based screening, automated calling software, and so much more. By enabling hassle-free recruitment, recruiter time is saved and recruiters can now do justice to their other role which is the face of the company. This way, your brand will premier just like a box office hit!