Recruitment at its best AKA Pinterest

Pinterest is everyone’s go-to app for various things. From knowing more on a topic to tutorials, to DIY, the possibilities are endless with Pinterest. But did you know that Pinterest is also a popular social recruiting tool?

Yes, you read that right. With the right content, strategy, and approach, good old Pinterest seems to be the new cool kid in the social recruiting block. Being a repository of people’s interests and passion, it is an excellent platform to determine the ‘culture fit’ of a potential employee. From pre-screening and candidate assessment to interview scheduling and candidate onboarding, there is so much that can be done on Pinterest.

Here are some ways in which a brand can leverage Pinterest to its maximum potential:

Pin Boards for the win: Pinboards add life and color to any topic, despite its nature. And on Pinterest, there are so many ways to nail the pinboard. All you have to do is to create your own social version of the job description through a vibrant pinboard. Pinterest thrives on visual appeal, so ensure that you communicate your brand ideologies effectively. The agenda of a pin board should be centered around candidates pinning it to their boards and sharing it with friends. And voila, it makes for a great referral too!

Communicate all the way: With multiple tools for communication, we can use Pinterest in many ways. Be it images, infographics, text, or video, there are a plethora of options to explore. A company could put out employee video testimonials, videos depicting the workplace culture, or even interview tips. There is so much an employer can do to get pinned on Pinterest.

Curate custom content: Curating interest-based content is one great way of leveraging Pinterest. For example, an automobile company can curate automobile-based content and generally put out content that will draw the attention of people who are passionate about it. Focusing on personal interest, and not just pushing business ideologies, creates a personal connection, thus boosting the brand image. This indirect employer branding pulls potential employees to the page and can get the employee acquainted with company values and culture.

Since Pinterest is known for being highly personalized, the process of setting up the right kind of board can be a little tricky. But, as long as the posts are linked to the employer brand, you can get your TG to your page. A pro tip would be to link the pinboards to your website in some way, to drive traffic to your website, or careers page.

With a bit of smart AI-based technology, you can create the Pinterest recruitment page of your dreams. From employee pre-screening to virtual interview management, to candidate assessment, it makes every step of the way easier with the right technology. Callify.ai does the job for you, with smart AI-based solutions for every step of the recruitment process.