Can Promoting Company’s Culture Attract Better Hires?
Culture Eats Strategy For Breakfast.
– Peter Drucker, Management Guru
Your recruitment strategy, no matter how brilliant it is, can go for a toss if your company’s culture isn’t strong. Today, a competitive salary package and career growth opportunities aside, candidates also see if an organization believes in fostering a better workplace culture for its employees.
Company’s culture is an amalgamation of its beliefs, values, norms, assumptions and attitudes. All these attributes together build the brand image of the organization. Culture is like the personality of the organization. So, just the way you judge a candidate based on his personality, the candidate also seeks to know if the organization’s culture fits his career goals. So, it makes a sound sense to promote the organization’s culture while hiring candidates. Here is how you can do it.
- Use the company website, blogs, career pages or campus placement talks to showcase the videos or virtual tours about a day in the life of an employee working in your organization.
- While posting a job description, include the company’ mission statement and brand values. Tap the company’s social media pages, brochures, forums and programmes to give a sneak peek into the company’s culture. It will spread the word about culture in the job seekers’ community.
- During any stage of communication with the candidate, ensure that it is consistent, engaging and in alignment with the company’s culture. Even if you reject a candidate, s/he will leave with a good impression about the company and speak highly of it in his circle.
Do remember that you are hiring a candidate for an organization, not just for a job. So, promoting company’s culture does matter while recruiting.
Reckrut can help you with smart, technology-based recruitment techniques. Get in touch with us today to know how.
