Best Practices to Hire Candidates using Instagram!

Recruiting through social media is not a new phenomenon. Recruiters have been exploiting LinkedIn, Facebook and Twitter since long to advertise open positions and connect to potential candidates. However, Instagram that has been so far the favourite photo hosting site for partygoers, fashion bloggers and travel/adventure freaks, has become the new hot tool for recruitment.

There are 200 million Instagram users, mostly belonging to the age group 18 – 29 years, 70% of which log in at least once a day. No wonder, Instagram is such a favourite with the recruiters of companies and brands.

Here is how you can use Instagram for recruitment purposes:

Build your brand:

Upload high-quality images only and post correct information about your company on your Instagram account. Also, mention the link to your company’s website and other social media links, so that the job seekers can be redirected to your website easily. It shows your company’s professionalism and work environment.

Look out for followers:

Start looking out for followers of your brand as well as similar brands. You can like and comment on their photos or thank them for sharing your brand, and follow them. Even though all of them might not be active job seekers, it will help you to stay connected with them, and build your brand awareness.

Search and use hashtags:

Use appropriate hashtags such as #recruitment, #jobs, #jobopening or #(positionname) while uploading a photo so that appropriate results come up when someone searches as per the keywords. Also, look out for potential candidates basis the correct hashtags.

Location:

Instagram in association with Foursquare allows you to add location while uploading a photograph. This will help the job seekers to know your company’s location. Hence, always put your company’s location in the hashtags.

Be active:

It is really important. Try to upload at least one photo daily using your company’s own hashtag. Share photos and videos. Run a few contests or competitions. This will help you build a substantial fanbase so that you can reach out to a large number of people and subsequently to a wider talent.

It is important to create your company’s brand image online, and Instagram is one such social media hiring tool that can help you not only to create one, but also to attract the best talent in the industry.

By Callify.ai