Give purpose to your recruiters; not targets (Incentives)!

If you ever read a book by author Dan Pink, called ‘Pink’, you will realize that giving targets (hence incentives), makes people less creative and more self-centered. They work more for themselves rather than for the company.

Interestingly science has provided proof that when people are offered incentives to do a certain thing they are less productive than without. Because scientifically it is proven that when the reward comes into play, people subconsciously tend to use more of their left-brain rather than the right brain (more creative). What this means is left brain is dominant when a certain task has to be done mechanically rather than creatively. Well apart from Data Entry, there is no other task that does not require creative thinking to excel.

When there is no reward and when the right brain takes over, as per science, the person intrinsically develops a purpose for doing a particular task and hence is more engaged, concerned and sincerely bothered about achieving the results to help their task contribute to a larger goal.

If you look around your own company, the most trusted, committed people are not the ones who make heavy incentives, but yet are part of your core team. They are the ones you would have in your SWAT team.

We at Callify.ai follow Dan Pink, not because we want to save money, but because we want to build a strong engaged, concerned and committed team.