4 Ways Recruiters Can Build Employer Branding

A recruiter is the ‘Face of the Organization’ to the outside world; often responsible for creating the “first impression” of the organization. Communication by the recruiter has the power to attract or repel candidates. Make sure you attract the desired talent pool by integrating and communicating the employer brand at every step of the recruitment process. This is how you can shout out your organizations’ USP as an ‘Employer of Choice’.

1. Understand the Company & Brand:

Develop a good understanding of what the organization and its brand represents, what language it talks and what it signifies. You should be a strong believer and advocate of the company brand to be able to convince others of the merits of joining the workplace.

2. Let Online Content Talk:

When publishing a vacancy or reaching out to candidates,accompany it with content that talks not only about the role, but about the culture, values,brands, people, leadership etc. Your content should be curated to inspire people; amagnet to attract them to work with your organization. Your employer branding should highlight the employer value proposition (which is nothing but ‘why an employee should join the company’).

3. Tap Employee Testimonials and Company blogs:

Today every employee is a brand ambassador for employer branding. Leverage social media, emails and company blogs to publicize the good part of belonging to company XYZ. Share employee videos /testimonials such as “Day in the life”, “Living our Culture” etc. When candidates hear the good stuff from current employees themselves, they are more easily convinced!

4. Speak the Employer Brand:

During every stage of recruitment, especially face to face interviews, make sure you reiterate the company offerings. You can give personal stories of how you have experienced the organization. You can also quote live examples with reference.

The art of employer branding lies in weaving a story that emotionally appeals to the candidate. Who better than the recruiter to weave a convincing story right from the first point of contact till the candidate is on board!

Reckrut can help you with smart, technology-based recruitment techniques. Get in touch with us today to know how.